How to Make Every Blog Post You Write a Game Changer (Every Single Time)

The tips shared in this article would help you write engaging content that your readers would love and share on social media.

Blogging is not just expressing your thoughts or writing personal experiences.

In reality, professional blogging is about solving problems of readers. When you blend marketing with blogging then you can sell without being salesy.

I started blogging in 2015:

.. after failing at two startups and losing more than $10,000 in my first startup.

I did not know anything about writing but I learned how to solve user problems in my startups. Most of the startups fail because founders focus on solving imaginary problems.

We were no exception. By the time I learned how to solve customer problems we ran out of money.

I shared my failure story that was later picked up by big media companies like Quartz.

No regret of failure because I learned how to solve the real problems. I used the same problem-solving skills to help my readers when I started writing. I improved my writing skills with time and there is no big magic. It’s all about practice and persistence.

In this post, I will explain the mindset, the common mistakes people do in writing and then nitty gritty of an awesome blog post (title, paragraph formation, credibility, usage of words – skills that are used in copywriting)

4 Common mistakes people make when writing

#1. They Write What They Want to Write (And That’s Wrong)

This is counter-intuitive advice. You should not write what you want to write but you should write what your reader wants to read.

No one cares about you. People care about themselves.

You can take up examples of your work, express your emotions and tell them your stories in your blog post. But the primary focus should be finding out why someone would read your article.

People would get bored to death if you keep on writing Me, Me, Me without giving them what they want to read.

#2. They Follow Wrong People For Advice

Writing is more science than art. Singing may be a God gift.  But anyone can become a professional blogger. You can learn the basics of writing and then learn content optimization from research backed up advice.

The problem is that people learn the skills from wrong places.

Choose your mentors wisely. Follow the advice of someone who has walked on the path on which you are walking. Listen to someone who is 2 steps ahead of you.

I have seen people failing even after joining the courses. You don’t have to join a course to become better at your writing. You can observe the writing of people whom you admire and practice in a similar way.

I never read books on journalism because I did not want to become like a media journalist. I followed people in my life that I want to become like.

#3. They Focus Only on Keyword Stuffing

SEO is our aim but that does not mean we should only focus on keywords. There are certain articles which are written for keyword targetting only, but those articles may not be Game Changer for you.

Keywords are the last thing that I focus on when writing my articles. The quality of content goes down when our mind is filled with keywords.

If you want to become an authority in your industry then shift your focus from keywords to your audience. Ofcourse your blogs will rank with keywords but Google also gives preference to context rather keywords.

There is a science to get faster ranking on high competition keywords when you build a strong context & relevance in the eyes of Google. I will talk about that sometimes later. Let’s focus on writing amazing content.

#4. They Get Carried Away With Media Trends

“Write Short Articles Because Human Attention Span is Less than Gold Fish (8 sec)”, A media reported some similar shit and people went crazy to write short articles.

“1800 words articles went most viral – A report after analyzing one million blog posts”, Another media company posted this article and people started pumping up words mindlessly in their articles.

Even 500-word blog post can go viral if that can touch the emotions of your reader.

Everything works within a context.

The egg becomes hard in boiling water but the same boiling water makes a potato soft.

The internet is boiling water. It depends on you what you put in the boiling water, you would get the results accordingly.

You can keep yourself aware of the market trends but don’t carried away with the opinions.

Mindset Shift from ‘A Blogger’ to ‘A Problem Solver’

#1. Move from Problem to Solution

If you want to be a really really good blogger then stop trying to be a blogger. Become a problem solver.

Identify a problem that your audience is struggling with and solve that through your blog post. If you notice, all my articles start with describing a problem and explain the possible solutions.

If you don’t know what are the problems of your readers then ask them. Ask your readers directly via email or phone. Analyse discussion forums like Quora, Reddit and Facebook Groups to learn about the problems that your target audience is struggling with.

keywords-research

Take help from SemRush tool to do Keyword Research that will reveal thousands of problems worth solving. Your potential readers are already looking for a solution by searching on Google – why not to capture a big opportunity.

Ask yourself, for whom you want to write for

  1. A news or entertainment blog that gets viral on social media
  2. B2B startup whose audience is top executives or startup founders
  3. A mother who is reading while feeding her baby and interacting with her friends on WhatsApp at the same time.
  4. A research scholar or student who gonna read your article word by word
  5. A tech guy who is following your instructions to fix a defect or install a tool
  6. Or a blogger like YOU, who makes a plan to publish at least one article every week but could not get sufficient time to publish on schedule.

You can’t write to please everyone. Just write for one type of audience.

You may be spending a lot of time on researching & writing the article but receiving a lukewarm response after publishing articles.

I am writing for a blogger like YOU:

.. so that you can spend your time doing the right things when writing the article – so that your audience love your articles every single time. I do not care about how many words the article would be finished. I do not care what media reports are saying. I know what to write and why.

#2. Why the problem is still not solved

Find out why the problem is still not solved. If the problem has already been solved by someone else then why your audience is still struggling.

Today I am trying to solve the problem of “How to Write A Great Article” which has already been solved by many great writers & bloggers. But I am giving you a different mindset, a new framework and same old (& proven) tactics of writing good content writing – All in a single article.

I may not be able to solve the problem for people who can’t find dedicated time to write. I may write a separate article to solve the problem of becoming productive & committed to work.

There are two different solutions for two different set of audiences

  • One who wants to learn the nitty-gritty of writing
  • Second who wants to improve productivity (to overcome writer’s block)

Your article would be of great quality when you know why your audience is not able to solve the problem even when the advice is already available on the internet.

4 Golden Nuggets of Writing A Powerful Article

#1. Writing Click Worthy Title

Titles are the most important but neglected element of the blog post. You are doing a big mistake if you are not giving deserved attention to the titles of your articles.

“Title + Featured Image + Short Description” is the first interaction with your reader. If you fail to convince him to click on the article then you would lose the opportunity to showcase what you have written in the article.

I am giving you some formulas which never fail to get a click from the right audience.

You can become [This] Even If You Have [Never Done This]

For example, You can become A Freelance Writer Even If You Have Never Written Before

Another way to apply this formula is to find desires or fears of your audience.

Desire

  • Becoming A Freelance Writer
  • Finding Clients for Freelance Writing Project
  • Want to Start A Blog
  • Earn Money Online

Fears

  • Never Written Before
  • Got Rejected from Upwork
  • Don’t Have Technical Knowledge
  • May Get into A Scam

Look at the example – 11 Ways to Earn Money Online Without Getting Into a Scam

#2. Writing Powerful Paragraphs

One thing in one paragraph

Talk about only one point in one paragraph. Write to the point. Keep the paragraphs short.

That may sound like simple & obvious advice but most of the writers do this mistake consistently in the initial days. I fix my paragraphs in the editing phase.

Bullet points

It’s easy to convey short & crisp information in bullet points. Give breathing space to your article. The reader can focus on what they want to read.

Be careful, too many bullet points would also make your article like a to-do list. Make a balance and don’t overuse any of the technique.

Snapshots & Data

This increases the credibility of your article and the reader would trust what you are saying. Another reason to include visual data is to give a break from text. Too much text would make your content boring because not all readers like to read word by word.

They need to get the message as quickly as possible and a single snapshot can say what 1000 words won’t.

Reference to claims

If you are claiming something then add the reference to original research document.

Use common words

Don’t use corporate jargons or difficult words that people need to refer in the dictionary.

My biggest disadvantage was that I was not proficient in English. My vocabulary is average.

The same became the advance when I started blogging. My target audience was not English scholars or journalists. I was writing for people who graduated from similar colleges and doing the similar kind of job that I was doing.

It was easy for me to convey my messages using the simple to comprehend English without any difficult words. Later I discovered that most of the marketing gurus were suggesting to write in simple language but their students were still trying to impress readers with their vocabulary.

Language is just a way to convey your message. The work is done if you can communicate what you want.

Use power words

Power words grab the attention of the reader and connect with them at the emotional level.

Here are some of the emotions (and sample power words) that put a human into the action.

Love & Lust

  • Ecstacy
  • Divine
  • Arouse
  • Excite
  • Hottest
  • Heavenly

Fear

  • Beware
  • Bloody
  • Deadly
  • Dangerous
  • Fail
  • Horrible

Greed

  • Win
  • Discount
  • Cheap
  • Costly
  • Free
  • Prize
  • Profit

Anger

  • Brutal
  • Bullshit
  • Curse
  • Evil
  • Hate
  • Pissed Off

You can make a list of power words to emotionally connect with your readers. The words would come naturally to your writing as you practice.

#3. Apply A.I.D.A Formula

This is the most powerful and well-known formula in marketing that we apply in content writing and marketing.

Let me explain with the example of our article related to learning How to Invest in the Stock Market with a low budget.

A. Attention

The attention-grabbing starts with the title (where I used ‘even’ clause) and the article keep the reader hooked with examples and promises.

grabbing attention of reader in the introduction

Reader’s attention is the most scarce resource. Your readers will hit the back button if you failed to get the attention within a few seconds of starting your article.

Once they pay attention, we have to keep the content simple yet powerful to make them interested in reading further.

I. Interest

In the second part, we should keep disclosing the secrets or make them wonder what’s coming next.

The 7 steps to identify profitable stocks makes them interested in the process. You readers would leave the article in between if they lose the interest.

steps to make reader interested

You must take care that your content has all the ingredients that we discussed in “#2. Writing Powerful Paragraphs”.

D. Desire

Your content should make the reader desirable in the product, service or process. If there is nothing to be desirable then I wonder why we are writing the article or what problem we are solving.

In this example, the article is intended to make the reader desirable to invest in the stock market.

The segment “Portfolio Construction” and “Portfolio Allocation” does that job. At a subtle level, the entire section of Interest is moving the reader from a casual level to a more serious level.

A. Action

Normally ‘Action’ is defined as buying decision in business terms but we define ‘Action’ as anything measurable that you expect from your reader.

It could be as simple as downloading a PDF or subscribing to your blog.

You can define the action as per your business. In this example, the action is loosely defined as constructing a portfolio and embedded in the “Desire” section.

I could put the action to sell E-book or Course related to stock market investment but that’s not my focus area at this time.

#4. Use Storytelling

Stories inspire people to take action. People remember stories and forget the information.

No one would remember the information that I provided in this article but you would remember the story of my startup failure that I shared in the introduction. I also said that I became better in content writing by practice and anyone can learn the art of writing.

You may not be interested in writing today but whenever you would have a desire to learn writing – your mind will remind you of the story of a guy who failed at startups but got the success with writing.

There are several methods of using stories in your articles but my favourite is the 3-part-story format.

Part 1. Present A Problem

Part 2. Agitate & Stir

Part 3. Solve The Problem

Problem-Solution is the building blocks of great content – that’s what makes every blog post a Game Changer, every single time.

A buck becomes ten when you use the storytelling to present a problem and make it interesting by agitating with the facts & figures.

In the end, you come up with a solution or present multiple solutions for the readers. The marketing trends & platforms will come & go but the storytelling methods would never go out of fashion. Storytelling was working 30,000 years ago when humans started carving caves, storytelling worked when sages wrote Epics like Ramayana & Mahabharata, storytelling worked in printed media and it will work on any online media.

It’s the one skill that will separate great writers from good writers.

Learn bit by bit and become a better blogger & writer in 2020.

Can you please do me a favour?

Can you please share this article with someone who wants to become a better blogger.

61 thoughts on “How to Make Every Blog Post You Write a Game Changer (Every Single Time)”

  1. Thanks Pradeep for sharing such amazing tips in your article. Your article has really so much tips on improving the content that Im literally making notes on paper.

    Reply
  2. Thank you for sharing a list of the best content writing tips/advice. Off late, I have been working to start a blog by connecting to audience personally with my stories. While I am not sure if that is close to AIDA, I’m definitely gonna make some learning out of this and gonna tweak articles for good.

    Cheers,
    Rakesh

    Reply
  3. Thanks for the wonderful article Pardeep, bro. I really loved the “Power” words concept, I often use that too, but in the form of Emojis. They personally connect with the readers and gives me the opportunity to keep experimenting!

    Reply
  4. I have gone through your full article and this one is also as engaging as each of your article.

    This time round I made notes as well so that I can start practice what I have learned from this article.

    Can you see the difference in my writing now 🙂 , I write smaller paragraphs now and it is easy to understand even though I am just a small fry in front of you but people in my circle are kind of liking my writing now.

    As I have been learning from you for a long time now so I can relate and understand the value of each component you have shared to bring magic in content writing.

    The power of Eye catching headlines, benefit based small description, then AIDA formula to craft engaging and valuable content, Use of Storytelling to make reading more interesting, and using the Power Words to make it more impactful and craft each paragraph with keeping the outcome in favour of targeted audience. That’s all I have learned in this article.

    Thank you so much for being there to share your teachings, love and wisdom.

    Love you so much.
    Gratitude
    Harry Shepherd

    Reply
  5. Beautifully written article Pardeep, I liked how you explained everything here.

    I could really connect with you on the storytelling skills.

    But, I got bored while reading Aida Formula, couldn’t take much from that.

    Overall, true hard hitting facts. You didn’t write for bloggers who don’t know how to take action steps and give dedicated time.

    But, told everything about the right approach to becoming a better blogger by being a problem solver.

    Questions that we should ask to ourself?

    “Can you shift your focus from earning money to learning the necessary skills first?”
    “Can you put what your reader wants to read or know rather than sharing your own stories?”
    “Can you write with the intentions of helping your readers?”

    Do correct me Pardeep, if the questions need little work.

    Reply
  6. Thnxx for sharing sir these mistakes im doing in my blog and im reading your full artical such a great article thanx again to open my eyes
    Glad to read your article
    Hope you enjoyed your day❤

    Reply
  7. This is a highly valuable article Pardeep. And I liked the format of this article in particular.
    – learn from other’s mistakes
    – knowing the right mindset and then
    – focus on the writing.

    I am sure this could be the right approach to follow AIDA model in writing, given its classic nature of simplicity. Yet I would love to read more about storytelling in your future articles.
    Thanks for this article.

    Reply
  8. This is I call “a super Content” . Full of actionable steps. The real intention behind the content creation should be to provide real value instead of keyword stuffing. Story telling is aslo one of the imp. Factor when it comes to engage the audience.

    Reply
  9. Awesome article Pardeep.

    When I heard about the AIDA formula back in 2012, I said, “Wohhhhh, what is that?”

    And then I started digging more to understand this formula so that I could integrate this in my affiliate marketing.

    Soon I found the angles for the products I was promoting and everything was changed after that.

    This one formula is more than enough to make you a millionaire.

    Thanks for putting so awesome information together. 🙂

    Reply
    • AIDA is so powerful concept that it works in content writing, social media, affiliate marketing and emails.

      I mentioned AIDA in one of my client pitch and converted the client.

      Thanks Kulwant for sharing your experience.

      Reply
  10. Maybe one of the most progressive way of writing a blog. Holds my attention, has the right set of images, is optimized for SEO with table of contents along with quotes and sub-points. Looks like its more than 1500+ words as well. Glad you’re teaching the world how to blog.

    Reply
  11. Thanks for writing such a detailed piece explaining the fundamental mindset to start writing.
    So many people start blogging (I did too..more than once) without even understanding how to approach it or thinking beyond keyword.
    Key takeaway: Going forward will try and think more about the problem that I want to solve before jumping on the keywords whenever I write!

    Reply
  12. Highly informative article, written in perfect depth and detail. It is more useful for me, as I am new to blogging and was looking for such a complete guide on how to go about.
    I will surely use the above-mentioned methods, specially AIDA.

    Reply
  13. Hello,
    I am just starting the blog and Pardeep’s article gives the underlying value we have to create as a blogger.
    Also the description given for blogging should set the mind of newbie , so the base foundation is set strong.
    High recommended article for blogging

    Reply
  14. Writing for targeted audience helps you to identify their problem and need. Writing also becomes problem solving guide.
    Pardeep Sir, your way of writing is one of it.

    I really liked the AIDA principle.
    You have really become problem solver for person like me, who searches for motivation for blogging and writing.
    I really got new perspective of writing.

    After following your idea, you mentioned in your other blogpost, i have found that I can write In better way for youngsters and in personal finance niche.

    It would be an honor for me if you can elobrate about, how you identify your audience need and problem?

    Reply
    • You have to talk to your audience with humbleness to know their pain points. Sometimes even they don’t know what exactly they need.

      Engage them in the conversations and find the points where they are looking for solutions.

      You can start with FB Groups, WhatsApp, Reddit and Quora.

      Reply
  15. That’s really a great article with practical advice.
    Everything is focused in one direction giving solution to what is intended and Nothingn goes out of the way.
    Amazing article.

    Reply
  16. Helpful blog for newbie like me as I have just started blogging but these important writing methods never used. It is a good learning. Thanks Pradeep for this information.
    Thanks,
    Tom

    Reply
  17. Amazing article. Keeping the reader in perspective while writing an article is a great way. AIDA principle beautifully explained. I’ll use these tips in my next article 🙂

    Reply
  18. Stories are happening from ages but when we include the problems and try to give a solution then that becomes an interesting point to the readers.

    Reply
  19. This is a nice blog. It focuses on some major areas where we can improve.

    As a blogger it is most important how you share your pain into a storytelling. Every top earner bloggers have a story that they have nicely crafted.

    A story can change the game.

    Another important fact that you mentioned is become hero in solving problems. People become grateful to the hero who actually hits the final stroke and becomes the hero.

    As a result of that people get relief from their problems since they are concerned about their own problems. And people remember the hero forever.

    Reply

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